Unique pearls of Eastern Norway // Innlandets perler is a new tourism initiative by Askeladden Reiser in cooperation with Visit Innlandet, Jotunheimen and Valdresruten Bilselskap known as JVB and Frich’s hotels and eateries. This initiative is organised as a project and the lead partner is Askeladden Reiser.
This region has many touristic pearls and niche products. By joining forces and creating a common sales platform, we experience that it is easier to reach our target market. With our extensive knowledge about products in the region we can easily find, plan and organize a tour to these unique touristic pearls that you will enjoy visiting. Our main goal is to build a sales channel that can offer ready-made packages to groups who want to travel the eastern part of Norway. Our initiative will also help to maintain local jobs and create new jobs.
The long-term goal is increased value creation through the sale of experience-based packages. These will contribute to the increased turnover by involving local providers. By the end of this year (2021) the participants in the project have set the goal of establishing a separate company that will further increase its investment and create sales.
The steering group for Unique pearls of Eastern Norway //Innlandets perler. Photo: Rolf Lie
We plan trips lasting from 3 to 7 days and we will stay several nights in the same hotel. Already, several hotels and attractions have expressed a great interest in this initiative. The tours and itineraries will be a travel in uniqueness from start to finish, covering interesting museums, charming hotels, local produce, shops, nature experiences, art, culture, industrial history, Viking history, birdwatching and much more. Common for all the sites we visit, is that they are all unique, reflects the Norwegian traditions and creates lasting memories. Geographically, the project mainly covers Viken and Innlandet counties and our cooperating partners are in municipalities west and north of Oslo.
An overview of all products and cooperating partners is found here.
The Unique pearls of Eastern Norway // Innlandets perler is funded by Innovation Norway.